Secured credit cards are gaining popularity. By combining the flexibility of a transaction vehicle with a forced savings mechanism, they enable users to build a favorable credit profile and establish savings at once. An estimated 108 million consumers could use these products. Ongoing research and new market entrants are demonstrating that secured cards can be a safe, effective, and useful tool to help consumers improve their financial health.

Attendees of this webinar will walk away with:

  • Business case components and illustration for secured credit cards
  • An understanding of buyer segments, effective targeting and messaging, designing successful features, and barriers to uptake
  • CFSI’s approach to partnering with banks and credit unions as they develop a go-to-market strategy for secured credit cards, and quantifying the benefits

Join us to learn what secured credit cards can do for your business.

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