Sizing the Financially Underserved Market

Insights into Financial Products and Services

Each year, CFSI measures the size, composition, and opportunity of products and services that help people save, spend, borrow, and plan. In 2016 US consumers spent $141 billion.

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The annual Financially Underserved Market Size Report offers insights into the financial products and services underserved consumers use, and the revenues earned from those tools. In 2016, we found the financially underserved consumers in the U.S. spent approximately $141 billion in fees and interest during 2015 to borrow, spend, save, and plan across 28 financial products in this diverse and continually growing marketplace.

With generous support and strategic input from Morgan Stanley and financial support from the Ford Foundation, CFSI and Core Innovation Capital publish the Market Sizing Report. As we monitor the pulse of the underserved marketplace, this information is essential to CFSI’s mission; it enables a better understanding of this growing market and identify opportunities for the development of high-quality products. With these insights, financial services providers are able to bring new products and innovations to scale to help improve consumer financial health.  CFSI’s Market Sizing Report benefits from strategic input and financial support provided by Morgan Stanley and the Ford Foundation.

The 2015 Market Size Study is presented by CFSI and Core Innovation Capital and made possible by funding from Morgan Stanley and the Ford Foundation.

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  • Core Innovation Capital

This report benefits from strategic input and financial support from Morgan Stanley. This report benefits from the support of the Founding Partner of the Ford Foundation. Opinions in this report are those of CFSI and Core Innovation Capital only and do not necessarily represent those of our sponsors.

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  • Ford Foundation

Sizing the Financially Underserved Market

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