Underserved Market Analysis

CFSI addresses an $141B marketplace that is not adequately serving the needs of more than 68 million Americans today. To catalyze improvements in the industry, CFSI produces proprietary content to further quantify and promote key information relative to consumer financial health in the US.

Consumer and market research lays the foundation for product design, industry innovations, and public policy. Since our founding, CFSI has conducted groundbreaking consumer and market analysis, compiled relevant research and case studies, and identified industry best practices. Our researchers translate our findings into market analysis summaries, actionable opportunities, as well as strategies and solutions for the wide range of players across the financial services industry.

Underserved Market Analysis

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