Shannon Austin

Managing Director, Communications

Shannon Austin is the Managing Director, Communications, working closely with financial innovators and partners to provide marketing and public relations guidance that can help them grow.

She has an extensive background as a strategic marketing and PR professional, having marketed everything from checking packages for consumers, software for small businesses, a job board to big banks, a film festival, a top travel app, online benefits enrollment, and (most recently) the latest must-have Apple accessory. Prior to joining CFSI, Shannon was based in Europe where she managed global marketing and PR for a consumer tech company.

Notably for FinLab, she is passionate about small companies and startups, having been both a startup founder and a consultant to several. She is a firm believer that the innovations we’re seeing today are the financial health solutions of tomorrow – and she’d love to help them get there.

Her favorite question is “What’s possible?” and she favors leaping for fences over playing it safe. If you ask her nicely, she’ll tell you about riding Harleys with Outlaw bikers and going back to high school undercover.

Shannon’s a mostly unaccented Nashville native who still believes in the power of handwritten thank-you notes. She lives just outside of Washington, D.C. with her husband and two children.

Recent research from Shannon Austin