In this article from the Financial Brand, writer Jim Marous draws on insights from the U.S. Financial Health Pulse and a study from the Omidyar Network and Oliver Wyman to describe three sustainable revenue models fintech companies can adopt for to serve the underserved.

“The future of financial services hangs on creating sustainable revenue models for players that support financial wellness, create value, and build trust with underserved consumers. But how is the consumer positively impacted? And who should pay for these solutions?”

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